Enthusiasm, the highest level of well-being, proud of one's own vehicle: It is the interior which essentially decides what a driver associates with his or her vehicle and which emotions he or she experiences when driving.

A coherent ensemble is critical. Sight, hearing, smell and feel must all give the vehicle occupants a consistent impression – and impress them so much in the process that the ride remains in the memory.

Digital applications are revolutionizing the vehicle interior

Digitization is redefining the interior of the vehicle: More and more functions can not only be controlled electronically, but can also be interconnected. This creates fascinating new opportunities for providing vehicle occupants with support and entertainment when on the move.

Examples of this include smart seat adjusters, the integration of smartphones, individually configured display screens, situation-based control of atmospheric lighting and even the acquisition and display of data for the correct seating position. Novel newly developed high-grade products from our range of expertise transform the vehicle into a mobile conference room. With our decades of expertise in electronic components in the automotive industry we set decisive trends with the development and series production of these kinds of smart solution.

Smart surfaces reduce complexity and are optical eye-catchers

However, the rapidly increasing number of functions in the vehicle interior also risk overburdening the driver. We have spent many years getting to grips with the options for hidden technology in the automotive sector.

This is evident in particular with our solutions in the field of smart surfaces: These are surfaces which are converted into operating controls as soon as they are used. They are not only visually impressive, but also allow the ever increasing number of functions in a vehicle to be displayed whilst remaining manageable.

Electromobility and autonomous driving are making new demands on the interior

The trends towards electromobility and autonomous driving will continue to increase the significance of the interiors of vehicles. This is because the electric motor takes away some of the options for vehicle manufacturers to set themselves apart, whilst autonomous driving provides vehicle occupants with more options for communication and entertainment. The focus here is on solutions which make the time in the vehicle as pleasant, entertaining and relaxed as possible for the vehicle occupants. The aim: After the journey, the vehicle occupants must realize themselves that they have felt completely comfortable.

That's why we work intensively on future concepts and attach great importance to our innovation capabilities. We are perfectly equipped to do so, thanks to our diverse expertise from our broadly positioned fields of business.


Markus Barth
Director of the Interiors Division